If it isn't obvious enough just how popular Japanese brands and culture are becoming in Singapore, one only has to look at the long queues that snaked through the malls when UNIQLO opened and how big the local cosplay scene is becoming.
This has made certain fashion groups notice this change and one of them has acted on this popularity, TANGS PlayLab has created a showcase that has been dubbed Harajuku Street Style, it'll showcase some of the top Japanese casualwear brands from January 15th to 31st 2010.
This showcase will present consumers with a unique "onestop" opportunity to check out labels from prominent designers and Japanese brands that have never before been seen in Singapore. The brands that will be shown include, Urban Research, COEN, KISUKE, Momotaro Jeans, BARCLAY, OLIVE desOLIVE and many more...
A bonus factor is the special appearance of celebrity Japanese street style photographer, Rei Shito. Previously a model who appeared on CM, Music PV and Tokyo Collection, she now prowls the bustling streets of Tokyo in search of unique street style and budding trends for Japanese magazines such as 'Street', 'Fruits' and 'Tune'.
There'll also be several Japanese hairstylists who'll be joining Rei at the event to select 10 guests for a makeover at the event and supposedly a "Best Dressed" competition with the winner walking away with tickets to Japan.
Information and images from http://www.tangs.com.sg/fashion-lifestyle-blog/article.php?Blog=tangs_brings_you_the_harajuku_street_style_showcase_96 & http://www.lifestyleasia.com/articles/fashion_2/japanese-fashion-brands-in-singapore-orchard-tangs_4047.htm
Check out Rei Shito's street style blog at http://stylefromtokyo.blogspot.com/
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